Privacy policy
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Privacy Policy
Information We Collect
When you interact with our store, we may collect the following categories of personal information:
- Identity & Contact: Name, email address, phone number, billing and shipping address.
- Transaction Data: Products purchased, order amounts, payment method type (we do not store full card numbers — payments are processed by Shopify Payments or third-party processors).
- Device & Usage Data: IP address, browser type, pages visited, time spent on pages, referral source, and click behavior — collected via cookies and analytics tools.
- Communications: Any messages you send us via email or contact forms.
- Marketing Preferences: Whether you have opted in to receive promotional emails.
How We Use Your Information
We use your personal information solely for legitimate business purposes, including:
- Processing and fulfilling your orders, and communicating order status.
- Providing customer support and responding to inquiries.
- Sending transactional emails (order confirmations, shipping notifications).
- Sending marketing communications, only if you have opted in — you may unsubscribe at any time.
- Improving our website experience through aggregated, anonymized analytics.
- Complying with legal obligations under applicable Hong Kong and international law.
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.
Cookies & Tracking Technologies
Our website uses cookies and similar technologies to enhance your browsing experience and collect analytics data. These include:
- Essential Cookies: Required for the store to function (shopping cart, session management).
- Analytics Cookies: Used to understand how visitors interact with our site (e.g., Google Analytics).
- Marketing Cookies: Used to deliver relevant advertisements and measure campaign performance (e.g., Meta Pixel, Google Ads).
You may control cookie preferences through your browser settings. Disabling certain cookies may affect store functionality.
Data Sharing & Third Parties
We share your data only with trusted service providers who assist us in operating our business, under strict confidentiality obligations:
- Shopify Inc.: Our e-commerce platform provider, which stores order and customer data on our behalf.
- Payment Processors: Stripe, PayPal, or other processors — they handle payment data under their own PCI-DSS compliant privacy policies.
- Logistics Partners: Shipping carriers who receive your name and address to deliver your order.
- Analytics Providers: Google Analytics and similar tools, using anonymized data.
- Legal Authorities: When required by law, court order, or to protect our legal rights.
Data Retention
We retain your personal data for as long as necessary to fulfill the purposes described in this policy, or as required by law. Specifically:
- Order and transaction records are retained for a minimum of 7 years for accounting and tax compliance purposes.
- Marketing data is retained until you unsubscribe or request deletion.
- Account data is retained for the duration of your account and up to 2 years after your last interaction.
Your Rights
Depending on your jurisdiction, you may have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you.
- Correction: Request correction of inaccurate or incomplete data.
- Deletion: Request deletion of your personal data, subject to legal retention requirements.
- Opt-Out: Unsubscribe from marketing communications at any time via the unsubscribe link in any email.
- Data Portability: Request your data in a structured, machine-readable format where applicable.
To exercise any of these rights, please contact us at the address below. We will respond within 30 days.
Security
We implement industry-standard security measures to protect your personal information, including SSL/TLS encryption for all data transmitted through our website, and access controls limiting who within our organization can access customer data. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
Children's Privacy
Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately and we will delete it promptly.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes acceptance of the updated policy.